welcome2Name: Sofia Hedström

Hometown: Skara – a small town in the farmland of Sweden AKA Slätta

Live: New York City

Do: Reporter and runner

First gig: The local newspaper  as a teenager- my dad had to drive me around since I didn’t have a license.

Love: My Flesh and Blood, adventure, white lilies, Gimme Coffee, Eclectic24, Antarctica, Willimsburg bridge, subway conversations, marathons, my california king size bed and gold

Uniform: I’m happy to ignore rules in general, but especially about what you should wear to be athletic. I started running in 2007, and it was important to still be myself – I never wear pants, so I started running in dresses.

Motto: “Boredom is the root of all evil – the despairing refusal to be oneself” – Kierkegaard